About Us
Welcome to TTNQ from Rob Giason, Chief Executive Officer
Tourism Tropical North Queensland (TTNQ) is the official Regional Tourism Organisation for Tropical North Queensland region of Australia, which includes: The Great Barrier Reef, Cairns, Cairns Beaches and Palm Cove, Port Douglas, Daintree & Cape Tribulation, Cooktown, Cape York Peninsula, the Gulf Savannah, Kuranda and Cairns Highlands and Mission Beach.
TTNQ is an industry funded incorporated private company limited by Guarantee. All activities are overseen by the TTNQ Board of Directors.
Our Mission
To grow sustainable tourism in Tropical North Queensland.
Our Vision
To be the world's best tropical holiday destination.
Key Objective
TTNQ's key objective is to build destination awareness in Australia and selected international holiday and business tourism markets through a targeted program of marketing activities to achieve maximum visitation, length of stay, expenditure and regional dispersal within Tropical North Queensland.
TTNQ works with industry and key stakeholders to achieve this objective. We particularly thank our principle corporate partners: Cairns Port Authority, Tourism Queensland and Cairns City Council.
We achieve our goals by:
- Knowing the customer through research and in-market activity
- Developing and implementing a universal brand strategy
- Promoting the region's experience rich product
- Connecting with the customer through destination promotion
- Converting the customer through an effective distribution strategy
- Providing industry leadership
- Meeting all organizational requirements
TTNQ are committed to the community and sustaining the unique culture and environments of Tropical North Queensland. Download TTNQ's Corporate Social Responsibility Statement.
A Brief History
TTNQ had its beginnings in the 1960's with the formation of the Cairns Regional Development Bureau.
During the 1980's and early 1990's, as tourism grew in importance to the region, the non-tourism development activities were progressively scaled down and the organisation became focused solely on tourism promotion and development.
In 1997, following a major re-branding exercise undertaken in conjunction with Tourism Queensland (TQ) and the Australian Tourist Commission (ATC), the organisation's trading name became Tourism Tropical North Queensland. At this time, the marketing name for the destination became "Tropical North Queensland".
 | 2008-2009 TTNQ Business Plan |  | 2007-2008 Annual Report |
TTNQ's professional team is made up of several different departments, each dedicated to marketing Tropical North Queensland as a destination that creates Life Enhancing Topical Moments. Visit TTNQ's Contact Us page.
Tourism Tropical North Queensland
51 The Esplanade
PO Box 865
Cairns Qld 4870
Ph: +61 7 4031 7676
Fax: +61 7 4051 0127
info@tropicalaustralia.com.au
Click on each of the departments below to view their roles and contact details:
CEO's Office
Corporate Services
Tourism Marketing
Cairns & Tropical North Visitor Information Centre
Cairns & Region Convention Bureau
Destination Development
Download TTNQ's Organisational Chart
Download TTNQ's Staff Contact List