It also provides opportunities for member product to be promoted direct to consumers and booked through the Gateway Discovery Visitor Information Centre. It also administers the online booking system, Book Tropical Australia.
Marketing Team
David Rose Group Director Marketing Ph: 07 4015 1217 Fax: 07 4051 0127 david.rose@tnq.org.au
Qualifications:
B.A. (Honours)
MTS
Responsibilities:
Determination of TTNQ’s overall marketing strategy in Australia and internationally to grow visitor numbers, nights and yield
Effective management of personnel and budget resources to maximise members’ return on investment
Maintain and enhance the region’s brand preference
Cooperation with Cairns Airport to preserve and increase seat capacity into the destination
Leveraging of airline marketing relationships
Development of the region’s cruise shipping marketing strategy
Contact me for:
Assistance with any marketing opportunity, issue or problem
Previous tourism experience:
1989 – 1995 Corporate Communications Manager (Europe, Africa and Middle East) for Northwest Airlines
1995 – 1996 Industry Promotion Manager, Tourism New South Wales
1996 – 1997 Destination Promotion Manager, Tourism New South Wales
1997 – 1999 Director Communications, Tourism Tasmania
1999 – 2001 Director Marketing Communications, Austrade (the Australian Trade Commission
2001 – 2004 Managing Director, McCluskey & Associates (Tourism public relations and marketing communications consultants based in London)
2004 - 2006 Managing Director, Landmark Partners (Tourism branding and marketing communications consultants based in Dubai, UAE)
To support the strategic planning of Tourism Tropical North Queensland (TTNQ) through the analysis of trends and issues.
To provide statistics and market intelligence in a timely manner to allow the performance of the tourism industry in Tropical North Queensland to be evaluated.
To communicate tourism related statistics and trends to the team at TTNQ, the tourism industry and key stakeholders.
To support the Business Manager in developing and maintaining relationships with key research providers.
BA - Journalism/Communications and Social Science – University of Southern California
Responsibilities:
To ensure TTNQ’s marketing activities and operations are implemented effectively through the provision of publicity, collateral and creative marketing services.
Initiate, organise and host various visiting journalist famils, as advised by Director Marketing Communications.
Provision of editorial services for TTNQ (eg website content, brochures, newsletters, media releases).
To project manage the production of TTNQ’s collateral, marketing services and Tourism Awards.
To project manage various Communication Strategies.
To ensure the TTNQ and TNQ brand is used appropriately to maximize exposure locally, nationally and internationally.
Contact me for:
Media famils
Brand utilisation
Website content
Corporate collateral material assistance
Previous tourism experience:
Media & Promotions Manager – Quicksilver Group 2005 – 2007
Customer Service Liaison – Skydive Cairns 2004-2005
Promote Cairns and the Great Barrier Reef and Sub-Regions as Australia’s No. 1 Tropical leisure destination.
Development of new business plus maintain and grow the current market share/visitation by consumer & trade clientele to the region, as well aviation/airline connectivity:
Conduct Partnership Marketing with Tourism Queensland
Promote Cairns and the Great Barrier Reef and Sub-Regions as Australia’s No. 1 Tropical leisure destination.
Development of new business plus maintain and grow the current market share/visitation by consumer & trade clientele to the region, as well aviation/airline connectivity:
Trade & Consumer Awareness – Japan and Guam markets for leisure tourism via: Joint Campaigns, In-Market Missions; Trade Shows; Consumer Travel Fairs
Aviation matters – scheduled or charter services working with airlines and trade partners
Provide market knowledge/research to members
Contact me for:
Market Knowledge; - facts/contacts/business tips for these markets Famil opportunities/inclusions
Campaign & Promotional opportunities – with Tourism Australia, Tourism Queensland and trade direct
Co-ordination, facilitation and representation of TTNQ at fact finding missions, trade shows and sales missions eg: Japan Mission (TTNQ); Japan Australia Mission (TA); ATE; Marine Dive Fair (Tokyo); Military Travel Fairs (Consumer - Guam) and Sales Calls
Development of new areas for business plus maintain and grow the current market share/visitation by consumer & trade clientele to the region, as well aviation/airline connectivity
Trade & Consumer Awareness– China, Hong Kong, India, Korea and other potential markets for leisure tourism
Campaigns, Marketing, Famils, opportunities within these countries
Air Access possibilities – scheduled or charter services working with trade partners
Provide market knowledge/research to members
Develop partnerships with TTNQ Members and ITOs in Australia
Market Product Diversity / Experiences
Contact me for:
Market Knowledge; - facts/contacts/business tips for these markets (International & Domestic)
Famil Opportunities/inclusions
Campaign Management & Promotional opportunities – with Tourism Australia, Tourism Queensland and trade direct
Co-ordination, facilitation and representation of TTNQ at fact finding missions, trade shows and sales missions EG: ATE; ATEC; Sales Calls
Previous tourism experience:
Five years sales & marketing role with a leading TNQ based tourism operator
Build consumer and trade brand awareness: Cairns and the Great Barrier Reef
Develop partnerships with TTNQ members and Australian based ITO’s.
Identify and manage marketing activities to increase Cruise ship visitation and expenditure to TNQ’s ports: Including T.I, Cooktown, Port Douglas and Cairns.
Contact me for:
General matters relating to all western markets including - UK, Europe, Nth American, New Zealand and Domestic.
Consumer and Trade marketing activity and cooperative opportunities within these markets.
New product and packages with an appeal to these markets
Information on Cruise schedule and packages to assist in driving more yield from visiting ships and super-yachts.
Sourcing current and potential market performance statistics, and demographic information for planning purposes.
Previous tourism experience:
Regional Marketing Manager – Yorke Peninsula for South Australian Tourism Commission
Economic Development Officer – Fliinders Ranges Council
Board member – Flinders Ranges and Outback SA Tourism Inc
Marketing Manager – Skydive Cairns Pty Ltd
Sales and Marketing Manager – Undara Experience
Advanced Diploma in Tourism Management (Adelaide TAFE) Graduated 1998.
